Titanic Creations is an e-commerce website specializing in unique and high-quality collectibles. With over 5000 processed orders and averages 20 orders weekly. The client required a complete redesign of their website while maintaining the essence of the old design, as well as optimization for search engines to improve visibility and increase sales.

Objectives

• Redesign the entire website to improve user experience and aesthetic appeal.
• Change the previous theme while maintaining the old design to keep the brand identity intact.
• Optimize the website for search engines to improve organic traffic and search rankings.

Development and Management

Website Redesign:

• Design Concept: Collaborated with the client to understand their vision and requirements. Created a modern, user-friendly design that retains the essence of the old design.
• Theme Change: Selected and implemented a new theme(Astra) that supports modern design practices while customizing it to reflect the old design elements.
• UI/UX Improvements: Enhanced the user interface and user experience by streamlining navigation, improving product display, and ensuring a seamless shopping experience.

SEO Optimization:

• Keyword Research: Conducted comprehensive keyword research to identify relevant and high-traffic keywords for the e-commerce niche.
• On-Page SEO: Implemented on-page SEO techniques, including optimizing meta tags, headers, product descriptions, and URLs.
• Content Optimization: Developed SEO-friendly content, including product descriptions, blog posts, and category descriptions, to attract and engage potential customers.
• Technical SEO: Improved site speed, mobile usability, and structured data to enhance the site’s technical SEO performance.

Website Management:

• Order Management: Ensured the smooth processing of over 5000 orders with an average of 20 orders weekly by optimizing the backend order management system.
• Performance Monitoring: Used tools like Google Analytics and Search Console to monitor website performance and make data-driven improvements.
• Security: Implemented security measures to protect the website from threats and vulnerabilities.

Results

• Increased Traffic: Achieved a significant increase in organic traffic within six months of implementing SEO strategies.
• Higher Search Rankings: Successfully ranked the website on Google for targeted keywords such as “unique collectibles,” “high-quality figures,” and “Titanic Creations.”
• Improved User Engagement: Enhanced user engagement metrics, including longer session durations and lower bounce rates, due to improved site usability and content quality.
• Client Satisfaction: The client reported a noticeable increase in sales and customer satisfaction, attributing much of this success to the improved website Design and SEO optimization.